Category: Concept Cars
These are cars that there is only one prototype of, whereby a manufacturer imagines a concept before introducing it to the market. Here you’ll find the latest updates on concept cars from any and all manufacturers around the globe. Since the first Concept Car, it has become evident that manufacturers do not create these actual models with the intention of mass-producing and selling them, but rather as a brand-building tool. Concept cars are associated with innovation in the automobile industry as a method of exploring the future. The Buick Y-Job, developed by Harley Earl in 1938, was the first Concept Car. It was a significant turning point for General Motors. It was described as “the first automobile developed by a mass manufacturer only for the aim of gauging public reaction to novel concepts,” and it was never intended for production. Since then, times have changed, and the role of Concept Cars has expanded significantly. The main purpose behind building and designing concept cars comprises two important ideas: branding and being innovative. These spark creativity, set new creative bounds, and push the boundaries of product design. Concept car shows how the firm will evolve in the future, both within and outside. Concept Cars build brand identity within the firm, and they boost the brand information about the products outside the company. A Concept Car’s primary purpose is to communicate and depict the company’s “visions of future design and technological trends.” This future picture establishes standards for many roles inside the business, and the vision is conveyed outside. Concept Car, on the other hand, includes trend reports, enhancing an organization’s trend awareness and customer foresight by producing consistent and unified design outputs across many concepts and product lines.